Monday 20 October 2014

Who are The Model Factory?

Who are The Model Factory?

The Model Factory are often asked who to approach, and how to approach them? Do I need a portfolio? Do I fit the requirements that are expected of a model? Ultimately, the end-goal is to get professional modelling work, either as an agency model or as a freelance model. However, before you take your first steps into the industry it is vital to establish if you have the potential to be a model and where that potential lies, otherwise you may end up heading down the wrong path. Below are the most common types of modelling.

Commercial models promote products and services through advertisements in the media, such as television and the internet as well as in print ads. They appear in commercials, on product packaging, in magazines and on billboards. This is by far the most comprehensive and varied type of modelling.
The Model Factory

The requirements in commercial modelling are not particularly stringent. The look is based solely on what the client envisages for the advertisement. Contrary to popular belief, many successful commercial models look like normal, everyday people. However, they are set apart by their ability to express emotion, and their ability to replicate that same look time and time again on demand. Actors often cross over into commercial modelling as clients often look for models with not only the right look, but also personality, versatility and great acting ability. Good commercial models are usually photogenic. Having a unique or unusual look is good but is not absolutely essential.

Find out more about The Model Factory in this video

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